CoolinInTheCut
Superstar
Kanye's 2010 decade is the definition of not being listened to outside (don't even come at me, certified Kanye stan but his music as far as radio, clubs, cars was not outside like 04-12 Kanye)
Thug is greatly over estimated on this board, bruh was not more successful, listened to or influential than Cole, Kendrick, Drake and Future. And he definitely doesn't have the same reach across age ranges and gender. The three in OP easily had people 10-50 listening to them, someone like Thug had 15-30 year old boys/men
For Kanyes 2010s decade, were talking MBDTF, WTT, Cruel Summer, Pablo, Donda... How were these albums not being listened to like that? Cmon breh let's be realistic here. These albums had smash hits.
I'll admit that Thug is definitely a more controversial / debatable pick, but the streets were definitely fukking with him way more than Cole and Kendrick, and he has been incredibly influential the last decade. Thug and Future are responsible for today's generation of rappers. Thug is also tapped in with the kids too since he was early on artists like Juice WRLD and Yb.
Kendrick definitely had a 3 huge albums with a few hits. But outside of that he stepped away from music for half of the decade. His feature game was never that great either. Cole doesn't really have a big album or big hits like that (outside FHD, which still doesn't compare to Drake or Kendricks albums). He's just someone who's really likeable. I would argue Meek had a bigger presence in the streets over the last decade than these guys.
Your point on reach is interesting. I've been to all of these artists shows, and the demographic at a Cole and Kendrick show is almost 95% white. Shouldnt we be discounting this from their reach? Obviously we can't accurately measure this, but we know white people love that kind of music (fast flows, word salad verses, and fake deep topics) and we know they don't have the ear for trap or street music. I'm curious how the top artists would look if we could filter for only the black listeners.


