It was obvious to anyone watching, and you could tell that it was all Vince's idea. Remember back in the day when Vince said that he didn't give a fukk about the mainstream? That's also when he was most successful. If you're going to do those segments you have to have a wrestling personality there to guide the celebrities.
Clearly Vince not seeing what made WWF/E=/=Celebrities legit from the 80s. Instead of appealing to the mainstream that still thrives off of the Attitude Era (hence why majority of the promos result in Stone Cold/Rock convo than Rollins/Kofi discussion). Go the Rock and Wrestling route. Try Wrestling and Trap movement 
. Since the kiddies are into hip hop and most of the industry low key love wrestling. Invite dudes like Action Bronson to Raw. Have Post Malone do a segment with Braun Stroman. Focus on building that younger audience, than that past tier money that will never come back. The Fox deal will fukk them sooner than expected. It's not going to last long and it's going to be extremely messy 
If they want a real sports like presentation you can do that without it being corny. Look at New Japan. Everyone on the roster looks like a real fighter. They have differences in character and moveset but they all look like they can beat someone's ass and they look current.... not corny and dated.
I like 'The Fiend' because he gives me some of that old school early 90's fukkery and he's good at it but he belongs on RAW. Why he was drafted to Smackdown, I don't know, I like the Smackdown roster but I don't think shyt like that is gonna fit on a 'real sports' program.
The roster should just be Roman Reigns, Charlotte, Sasha Banks, Ricochet, people who actually look like athletes....
. Imagine Wilder trying to put over Woods throwing pancakes at fukking people. 
Good grief this company man
It's ironic that Fox wants to present Smackdown as more of a sports program yet the product so far has been more staged fake bullshyt than what we were getting when Smackdown was on USA.
It's the way you go about it. Having the wrestlers appear on Fox Sports shows is fine, and they get to show their personalities that are restricted in the WWE. The problem is when you force a cross promotion and don't plan it right. If you have the wrestlers appear on the Sunday pregame show to talk about their favorite teams it would come off so much better.
