At 9:35AM, it was quiet outside Barneys’ flagship at Madison and 60th Street. The store’s holiday-themed windows were not yet finished. A visual merchandising team bustled in and out of a gold, sculptural room built onto the front of the store, testing graphics to be shown on monitors inside it. There were no wrap-around-the-block lines, as there had been for
Lady Gaga and Isabel Marant’s look-for-less collections with H&M, just two young shoppers: 29-year-old Ila, who was visiting from Japan, and Marcus, a 25-year old designer from Brooklyn. “There’s a lot of positivity in this,” Marcus said. “Jay Z is a black dude from Brooklyn and he got his line in Barneys. [The collection] is top of the line, Lanvin and Balenciaga—if he could do it, I could do it.” Allowed in from the cold a couple minutes before opening by a security guard, Marcus pointed out an En Noir
leather windbreaker from the collection, on display in a window, that he wanted to buy eventually. This morning, he said, his sights were set on the
Just Don python brim cap. An older white woman waiting with Marcus said she hadn’t come to shop the Jay Z collection. She thought the collaboration had been called off, after receiving an email announcing the cancellation of today’s launch party. When she suggested that the line is too expensive, Marcus interjected that sales will benefit a good cause. She said she’d rather give to charity on her own.