That's a problem with the business model not the price. It's funny Fortnite can sustain itself being free and selling optional content to players but AAA gaming has to cost $100 or it's an endangered species. The developers need to rethink what they're making if it's unsustainable.AAA games are not sustainable at their current price point.
Reality is, prices “have to” go up in order for the games we enjoy to continue to exist
bottom line they have to make games WORTH playing...to justify the $70 price point. let the free market decide to buy it or not... 


