1. What the fukk has Jay-z got to do with this? You are the only one keeping him in mind while taking about her or her album. Stanning Beyonce is claiming that she's some type of god who makes millions of promo while everyone else spend millions. I've neither called the album dope nor said anything about how impressive she is or whatever the fukk your delusional ass is talking about.
2. No marketing bucks were behind the project no matter what you fukking say. What you are saying is that she's making 100 million dollars for doing promo. If that was the case everyone would make money during their promo instead of spending millions like they do.
3. Her Instagram, her visiting the White House, her eating in Brooklyn and attending fashion shows adds to her brand as well so I guess that was a part of her major promo as well.
4. Her tour was supporting her last album, JTs latest album did 300k during his tour, his last album did 1 million before the tour so I guess his promo was negative 700k in sales. Motherfukkers got to concert based on previous work.
5. The revolutionary thing Beyonce is showing is that when you are big enough the internets viral effect has the power to make label sponsored promo irrelevant.
You really don't get it, do you?

#newrules
When Jay breaks it down into bite sized morsels for you I'm sure you'll understand it then. Right now you can't grasp promo without a promo budget.



man y'all are something else.
Like this pr move in itself ain't some boss shyt. Who gives a fukk how she did, she did it, you hating motherfukkers.
at hating on a beautiful black woman married to a black man.
Her brand is what's propelling the sales of this album and being carried by word of mouth. I know this whole "zero promotion" thing is the new shyt for stanning purposes but this album is being promoted, just organically. Promotion isn't limited to just singles, interviews, radio play/payola etc. That's just the typical music promotion. A lot of real world brands will release a product first, let it pick up steam via word of mouth and then follow up with what I guess many of you would call traditional promotion. This is only new to music and only the largest and most relevant music brands can pull this off. So yes, just existing is a form of promotion. Beyonce is high profile and embarking on a huge tour raises that profile. And given how rabid her fanbase is going to see her live will leave them salivating for new music and here it is. All she had to do was drop the bait in the water and the record was going to promote itself via the internet, word of mouth and just the event of a major artist releasing a full album (plus videos) of music with no leaks or singles is going to propel it like a rocket. It worked. It was a gamble but it paid off and saved a somewhat faltering brand. 
