Awesome Wells
The Bobby Womack of Crack
The degradation of Hip Hop started with the South's mainstream dominance.
I don’t like playing the regional sh*t, but we all know that. The ignorant, microwave, simplistic and druggy-culture movements all grew momentum with the South, and labels caught on, and started dumping 360's into the region because they saw that the ignorance sold. Once they saw they didn't have to invest as much money into long careers and development, they all started fishing for more and more sensationalism in lower-quality artists they knew could make them a quick dollar until the artist ran out of steam. I sat in a bunch of those meetings myself and heard execs speak on it. They want a lower standard and faster capital, with shorter careers.
It's not because that's where all the talent is. It's just where the labels noticed it was easier to get over. So it's no coincidence that the quality in the music is at an all-time low, and the majority of this music is coming out of the South. That's not exactly "running sh*t" like people would want you to believe. It's exploitation in a spot where the standard has been mad low since the actual southern greats slowed up with their output.
So I hate to say it, but Hip Hop died in the South, and Scarface said the same. The standard for what high-quality Hip Hop is supposed to be, hasn't been seen in The South in a very long time. Rico Wade said he "doesn't even recognize the south right now" in music because it's so bad. Dallas Austin and JD spoke on it recently too and said it needs to go back to being "more about making classic music". So the southern GOAT's speak on it a lot and they see it too. Problem is, nobody in the south cares about trying to match the greatness of its past.
I don’t like playing the regional sh*t, but we all know that. The ignorant, microwave, simplistic and druggy-culture movements all grew momentum with the South, and labels caught on, and started dumping 360's into the region because they saw that the ignorance sold. Once they saw they didn't have to invest as much money into long careers and development, they all started fishing for more and more sensationalism in lower-quality artists they knew could make them a quick dollar until the artist ran out of steam. I sat in a bunch of those meetings myself and heard execs speak on it. They want a lower standard and faster capital, with shorter careers.
It's not because that's where all the talent is. It's just where the labels noticed it was easier to get over. So it's no coincidence that the quality in the music is at an all-time low, and the majority of this music is coming out of the South. That's not exactly "running sh*t" like people would want you to believe. It's exploitation in a spot where the standard has been mad low since the actual southern greats slowed up with their output.
So I hate to say it, but Hip Hop died in the South, and Scarface said the same. The standard for what high-quality Hip Hop is supposed to be, hasn't been seen in The South in a very long time. Rico Wade said he "doesn't even recognize the south right now" in music because it's so bad. Dallas Austin and JD spoke on it recently too and said it needs to go back to being "more about making classic music". So the southern GOAT's speak on it a lot and they see it too. Problem is, nobody in the south cares about trying to match the greatness of its past.
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