It was about the time Jay had been offered the CEO gig at music label Def Jam, a job that Dash thought should rightfully have been his. Nonetheless, they were still partners in Rocawear, which was successful and growing. But their relationship had lately Paris-and-Nicoled. They were no longer congenital, "two brothers in the afterlife," as they'd once been tagged by other close friends. But they were still on the same page in the business. Says Dash, "It was me and Jay and the two Russians voting on every decision, and I controlled the vote, because I always had Jay's vote." The two Russians were Alex Bize and Norton Cher, old-school clothing slingers from Manhattan's garment district who ran the day-to-day operations.
"But one day," Dash says, "they brought me to a hotel." He takes his time with the story, replays it daintily. It's clear that reliving the scene is as painful as it is ebulliently cathartic. "I said, 'Why are we meeting at a hotel?' and it was because they didn't want anyone to hear me yelling. That was the day they told me they didn't want [celebrity photographer] Mario Testino to shoot the ads." Instead, they were going with someone cheaper, and they were going in a different direction altogether.
"Here the Russians were telling me how to cater to my people! I wanted [Rocawear] to be sold at Bergdorf Goodman's, not Dr. Jay's!" says Dash.
"In the end, Steve Stoute was making money off them. Jay stopped listening to me and started listening to him." Shortly thereafter, Jay-Z made their separation formal when he bought out Dash's stake in Rocawear for $30 million. Dash shakes his animated bobblehead at all of it. It just doesn't make sense Jay trashed Rocawear, their baby.