Black American consumers are more relevant than ever

[Yakno1]

With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion by the year 2017*, the importance of connecting with African-American consumers is more important than ever. As detailed in a new report published by Nielsen in collaboration with the National Newspaper Publishers Association (NNPA), black consumers have notable distinctions from other consumer groups, and understanding this group critical to making lasting connections.

Currently 43 million strong, African-American consumers have unique behaviors from the total market. For example, they’re more aggressive consumers of media and they shop more frequently. Blacks watch more television (37%), make more shopping trips (eight), purchase more ethnic beauty and grooming products (nine times more), read more financial magazines (28%) and spend more than twice the time at personal hosted websites than any other group. African-Americans make an average of 156 shopping trips per year, compared with 146 for the total market. Favoring smaller retail outlets, blacks shop more frequently at drug stores, convenience stores, and dollar stores. Beauty supply stores are also popular within the black community, as they typically carry an abundance of ethnic hair and beauty aids reside that cater specifically to the unique needs of African-American hair textures.

Overall, health and beauty supply stores have an average household penetration rate of 46 percent among African-Americans, and the average black household spends an average of $94 in this store channel each year, providing a significant opportunity to connect with black shoppers - See more at: http://nielsen.com/us/en/newswire/2...-relevant-than-ever.html#sthash.n3DCpTTw.dpuf

http://nielsen.com/us/en/newswire/2013/african-american-consumers-are-more-relevant-than-ever.html


http://nnpa.org/wp-content/uploads/2013/06/African-American-Consumer-Report-2013.pdf

 

[jalamanta]

 

[Spoonz]

New Slaves

 

[Yakno1]

 

[Poh SIti Dawn]

 

[cleanface coney]

Currently 43 million strong, African-American consumers have unique behaviors from the total market. For example, they’re more aggressive consumers of media and they shop more frequently. Blacks watch more television (37%), make more shopping trips (eight), purchase more ethnic beauty and grooming products (nine times more), read more financial magazines (28%) and spend more than twice the time at personal hosted websites than any other group. African-Americans make an average of 156 shopping trips per year, compared with 146 for the total market. Favoring smaller retail outlets, blacks shop more frequently at drug stores, convenience stores, and dollar stores. Beauty supply stores are also popular within the black community, as they typically carry an abundance of ethnic hair and beauty aids reside that cater specifically to the unique needs of African-American hair textures.


what a stupid fukking paragraph all around...SMH

stop eating up this internet bullshyt

 

[cleanface coney]

people rather read about stats and watch youtube videos

than to walk outside and see whats goin on

 

[jalamanta]

Currently 43 million strong, African-American consumers have unique behaviors from the total market. For example, they’re more aggressive consumers of media and they shop more frequently. Blacks watch more television (37%), make more shopping trips (eight), purchase more ethnic beauty and grooming products (nine times more), read more financial magazines (28%) and spend more than twice the time at personal hosted websites than any other group. African-Americans make an average of 156 shopping trips per year, compared with 146 for the total market. Favoring smaller retail outlets, blacks shop more frequently at drug stores, convenience stores, and dollar stores. Beauty supply stores are also popular within the black community, as they typically carry an abundance of ethnic hair and beauty aids reside that cater specifically to the unique needs of African-American hair textures.

what a stupid fukking paragraph all around...SMH

stop eating up this internet bullshyt

people rather read about stats and watch youtube videos

than to walk outside and see whats goin on

 

[Xtraz2]

 

[Box Cutta]

Until that money is circulated amongst ourselves, those numbers don't mean shyt to me. I want sovereignty.

 

[CodeBlaMeVi]

The point of this is? What I took from that was black people waste more of their income than ever before. Simply a higher marginal propensity of consumption than other cultures. This article fails to mention how much black people save, home ownership and wealth accumulation. nikkas are nothing more than a stimulus package for everyone else.

 

[Box Cutta]

The point of this is? What I took from that was black people waste more of their income than ever before. Simply a higher marginal propensity of consumption than other cultures. This article fails to mention how much black people save, home ownership and wealth accumulation. nikkas are nothing more than a stimulus package for everyone else.

@ the bolded.

We ain't shyt out here....

 

[Sierra Mist]

All i got from that was that blacks are good and giving their money to other groups...

 

[marcuz]

The point of this is? What I took from that was black people waste more of their income than ever before. Simply a higher marginal propensity of consumption than other cultures. This article fails to mention how much black people save, home ownership and wealth accumulation. nikkas are nothing more than a stimulus package for everyone else.

that's why put out news over black spending power. it's basically their way of letting everyone else know how much money they'll be collecting this year.

shyt angers me to no end but none of us are millionaires able to push out non-black owned businesses from our communities. i really don't see a solution if we don't stop buying frivilous non-sense and start focusing on SELLING frivilous non-sense.

 

[King Poetic]

and out of the trillion dollars spent how much is in those savings accounts and spent on needs and im not talking about italian designer bags and michael jordan shoes