He literally changed and broke the superbowl rules... he did that thing his own way, and broke mj audience record doing that. Can't be more impactful than that.
He didn't compromise, was confident in his art enough to perform brand new songs, even songs that haven't been released yet, kept it hip hop, and had quite possibly the most layered performance ever at the superbowl. Not to mention it was filled with black culture references. shyt was so impactful that they still discussing it to this day and made him a much bigger star than he was 2 months ago, something that never happened with previous performers.
In real time it was called mediocre,ridiculed because he decided to play songs from his new album rather than the hits. How are you giving a hip-hop artist credit for "keeping it hip-hop"? What else would he have done if that's what his catalogue consist of. And I seriously don't think he can be any bigger of a star. He had the most hyped Superbowl performance of all time. Personally me and many others say the performance was a let down. While I'm sure many may have loved it.
Sadly he wasn't on the clock for doing a good performance.,or breaking attendance or streaming records. We could literally care less about that. That seems more like a stat Drake stans would be estatic about. So you Kendrick stans need to be careful of who your becoming,word to the wise.
Kendrick was on the clock to make a statement when given the largest platform any conscience,pro black rapper will probably ever have. The man had Donald Trump aka Red Headed Hitler hostage in attendance.
What did Kendrick Lamar do? Bu bu but Benefited,he had layers and symbolism

Layers and symbolism? I have to laugh at that
