People won’t collectively agree with any SB performer doing the halftime show because monoculture is dead- internet and social media broke it. YouTube killed the purpose of MTV videoclips, MTV unplugged and live albums/performances on stage. Internet and social media killed TV, Netflix killed movies, podcasts killed commercial radio. Back then In the 1970s/1980s/1990s, You had to buy albums if you wanted to hear the hit singles. But Napster/iTunes conveniently allowed people to buy singles out of albums, and it hurt album sales in the 2000s and Streaming definitely killed album sales in the 2010s/2020s. Artists make their money with live shows and selling merch.
Everyone is in his or her own bubble now thanks to personalized playlists and algorithms. And there are so many video games, entertaining options and distractions right now. Music is not the center of culture , it doesnt drive or move the culture anymore. Music is just another source of entertainment right now, reduced to background noise.
Any popular artist who began his or her career after 2010 will never have the same exposure, visibility, cultural impact, longevity, popularity, influence, mindshare as previous artists from older eras. We’re too busy to know and hear them. And everything is cottage industry/niche now. Artists are only popular among their fans/audiences. Crossover artists/songs are things of the past.
