BMW is now selling a monthly subscription service for heated seats in your car.

[Adeptus Astartes]

This is a luxury brand. They aren't worried about used car markets and shyt u talk about. If anything they elevating their shyt.

Again if u unwilling to pay for luxury don't. Kias and Hondas have heated seats ...

Luxury brands used to come with all that shyt included! Getting nickel and dimed isn't a flex, breh. And of course they are worried about the used market, especially with this "chip shortage" that has used cars going for a premium. They want that market, and software licensing can force people to sell through authorized dealers.

 

[Unemployed GM]

Wait they charging monthly. for heated seats you bought?

 

[Tribal Outkast]

Delivered every week

Broooooo!!!!

 

[head shots101]

Lol this is nonsense

I hardly even use my heated seats in my five

fukk all these companies with this nickel and dime shyt man

 

[Tasha And]

drive themselves back to the depot if you're late with a payment

 

[MR. SNIFLES]

None of these are the same as paying monthly to access something in a vehicle that you already own.

HONESTLY THEY JUST NEED TO CHARGE THEM UPFRONT AND QUIT PLAYING.

 

[sayyestothis]

Luxury brands used to come with all that shyt included! Getting nickel and dimed isn't a flex, breh. And of course they are worried about the used market, especially with this "chip shortage" that has used cars going for a premium. They want that market, and software licensing can force people to sell through authorized dealers.

The manufacturer aka BMW make no direct cash from the used car market besides franchise/dealer fees if they are sold at a licensed BMW dealership breh which is near zero. BMW is in the business of producing cars...NEW cars.

I cant debate this anymore

 

[Hollywood Co]

Right so why is 18 a month a big deal? U just dropped 100k on a vehicle breh.

These cars are for just getting by folks. By a Kia. Their seats warm when u start the car.

Bruh nickel and dimming on a luxury vehicle is ridiculous. Just because you have the dough to pay don’t mean it makes sense.

Bottom line, BMW and carmakers that do this are getting over on the customer. How the old model gonna do something for free that new model charging a subscription for? It’ll only make sense if they add something totally new to the package.

 

[sayyestothis]

Bruh nickel and dimming on a luxury vehicle is ridiculous. Just because you have the dough to pay don’t mean it makes sense.

Bottom line, BMW and carmakers that do this are getting over on the customer. How the old model gonna do something for free that new model charging a subscription for? It’ll only make sense if they add something totally new to the package.

As stated above they don't care about old models. These businesses make money of NEW to dealer Cars and they are learning that subscription services work as well. It's a GOOD business move. Buy stock in the car manufacturers if u wanna offset the 18 a month service. Again if u don't want it then don't subscribe or buy a car that has it anyway.

 

[Shadow King]

Well there goes my X4 M in 2028

 

[Sonic Boom of the South]

Dont worry guys i found the cheat code to get it to work for free

it's : 007 373 5963

 

[1thouwow]

Y’all know consumers have rights too

 

[ReturnOfJudah]

Damn you spend all that money on a Beamer and they still trying to bleed u

 

[DuncanWebayama]

These nikkas leasing shyt in a car you own

 

[Bubba T]

Y’all know consumers have rights too

You have people in this thread literally trying to tell us about “its a good business move” like we are supposed to give a fukk.

People in here low and high key defending these types of practices like they are paid shills. People willingly let themselves be indoctrinated by these corporations just because they have money. Pathetic.