In order to understand the force of nature this guy was we should take a look at the numbers during his peak years
![]()
Don’t Be Cruel Era
Don’t Be Cruel (7x Platinum)
My Perogative (Gold)
Don’t Be Cruel (Gold)
Every Little Step (Gold)
Rock Wit Cha (Gold)
On Our Own (Platinum)
![]()
His Perogative VHS (Platinum)
This was basically a money grab that was Bobby talking about each of his hit singles at the time. People basically paid to hear him talk about the videos they were seeing on MTV for free
![]()
Dance!...Ya Know It (Platinum)
This was basically a remix album his label threw out to capitalize on his momentum
![]()
Bobby (2x Platinum)
Humpin Around (Gold)
Good Enough (Gold)
Get Away (#14 on Hot 100)
So basically in the span of 4 or so years this guy accounted for basically 15 million copies sold. Keep in mind RIAA hasn’t updated his certifications since the 90s so who knows what the current tallies should be. Pretty fukking staggering. In my mind however it could have been so much more but he fukked it all up. Here’s how...
Took wayyyy to long between albums
It took this guy 4 years to follow up Don’t Be Cruel. The DBC tour granted was a huge success but he went away at a time that black music was about to undergo serious changes. New Jack Swing would be all but finished by 92 and 90s R&B wasn’t going to be at that same frenetic pace that NJS was known for. In spite of that the Bobby album still went Double Platinum so imagine if he came out in 1990 like he should have instead of waiting so long...
He didn’t have his eyes on the future
On the Bobby tour Mary J. Blige was one of the openers. MJB was basically a label mate on MCA via Uptown records and it would have made sense to insert himself into what Puff/Andre Harrell had going with Jodeci, Mary, Father MC, Heavy D etc had going but he was too busy partying with no focus. Considering that Uptown was making the sort of music that he popularized it would have been a logical fit. Bobby’s lack of focus is also cited as the reason the Bobby & Kool G Rap album never got off the ground
Drugs
We all know the story..
Moral of the story? There is absolutely no reason this guy couldn’t keep on as the 90s went on. By the time he was 23 it was basically over. He basically removed himself from contention and proceeded to go down a rabbit hole with Whitney. The hip hop/R&B Bad Boy lane he basically gave birth to went on without him. Usher/Ginuwine didn’t even break until the mid 90s so he should have been afforded years before any competition. The difference however between him & Whitney however was she was able to keep on getting bigger and he allowed himself to become a footnote in her story. Of course eventually even she couldn’t overcome her drug use but that’s neither here nor there.
![]()
fukk it...life ain’t shyt without memories right?
Good observations. What drugs was on? Coke? Anything else?