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Location: Under Your Skin
Born Sinner is boring. Various reviews such as NeedleDrop and Dead End Hip Hop agree
Dead end hip hop?

Yall pick the biggest losers to follow

Born Sinner is boring. Various reviews such as NeedleDrop and Dead End Hip Hop agree
Whether people want to admit it or not Kendrick Lamar kind of made a different sound a bit more popular and it helped J Cole. Not saying J Cole has to thank Kendrick or those good numbers were the direct result but Kendrick did help change the sound of mainstream Hip Hop.
How is it overrated? ?
No one has touched on the second part of my post yet.
Also, I believe, in a way, J.Cole's appearance in hip-hop a couple years prior to Kendrick (and then ironically his failure to live up to the hype with his first album) helped pave the way for Kendrick to be accepted so kindly in the mainstream. Like he became what everyone hoped Cole would be.
Because it's simply not true.
Kanye changed the game in '04. He was one of the first rappers to come in the game with a backpack steez but fit right in with the mainstream. In '07 he crushed Curtis and that killed the popularity of gangsta rap in the mainstream. There hasn't been a super successful new gangsta rapper since Graduation.
Lupe Fiasco is the next important man in the shift. Not J. Cole. Everyone else.... literally everyone else is Kanye/Lupe/Pharrell's children.
Without College Dropout J. Cole doesn't get signed by Jay-Z.
Because it's simply not true.
Kanye changed the game in '04. He was one of the first rappers to come in the game with a backpack steez but fit right in with the mainstream. In '07 he crushed Curtis and that killed the popularity of gangsta rap in the mainstream. There hasn't been a super successful new gangsta rapper since Graduation.
Lupe Fiasco is the next important man in the shift. Not J. Cole. Everyone else.... literally everyone else is Kanye/Lupe/Pharrell's children.
Without College Dropout J. Cole doesn't get signed by Jay-Z.
Saying that literally everyone else is in the mold of Kanye Lupe etc. is a ridiculous statement. Mainstream hip-hop from 2005-now for the most part still is ignorant gibberish. Kanye def changed the game when he came in but to say that mainstream rap has been backpack rap since Kanye came in is non-sense. 2Chains, Waka, Gucci, Jeezy, Ross, Meek(Gangsta rap) , etc. and that's just scratching the surface and actually some of the more tolerable ignorance that mainstream rap has seen. French Montana, Tyga, I can go on for days with rappers who make trash that is far from anything Kanye once made or Lupe has made.
In 2012-2013 Cole and Kendrick are the two main young guys making real hip-hop with Kendrick's album leading the way for lyricism and cohesive concept albums being accepted in the mainstream and hopefully continuing to be pushed by the big record labels.