A lot of hip hop listeners, the ones who are "stuck" with a certain sound, are not going to fukk with yeezus. It's too left field. It pushes too many boundaries, it strays too far from the comfort zone.
Some people enjoy being pushed out of that box by music. They get a thrill out of something that sounds fresh and inventive.
The reality of yeezus is that it melds a lot of ideas that haw been even more left field and even more progressive as packages them together as a sort of more mainstream ready release. It's something that only Kanye and his team have the platform and skills to pull off.
The album was impressive, especially from a production standpoint. Lyrically he can still kill a song, New Slaves/White Dress and some others are proof. I think lyrically Kanye was highly influenced by the trap movement.
What his bars on the album lack in more traditional lyrical standards they attempt to make up for in delivery, presence, structure, repitition, etc.
You might rebel against it, because it's rebelling against you, but hip hop needs albums like Yeezus. Hopefully it'll save us from a few more Magna Carta's and Born Sinners.