Literally no better time to put his shyt out. I don’t listen to him and would’ve gave it a chance off the hype from the battle. Labels suck
He could've went the Vince Staples route and put effort into specifically making music that works well in television, labels wouldn't turn down that sync money and it doubles as free promo

rappers aren't bringing in the profit they used to, y'all gotta remember this, it's the biggest factor most times and the artist refuse to adapt with the times.
I would ask what's the word behind the scenes but 9 times outta 10 it's usually some poor decision making by the artist that they aren't telling the fans about

these labels and lawyers really be doing them a favor by not exposing how bad these rappers play themselves