Building a Shopify Store (Value Post)

wenndigo

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Good morning/evening/afternoon Coli brothers and sisters.

I want to drop some value bombs in a thread because I want to give back a little of what has been taught to me, but I also want to clear up some of the smoke when it comes to making money online and with Shopify.

This isn't a walk in the park. You don't get to make $1k/day or $10k/day without hustle. But the good thing for us black people is that we are natural born hustlers. We (most of us) aren't super privileged, know that it takes hard work for output, and our brothers and sisters in Africa have their own businesses thriving and probably CREATED the idea of running a store millenia ago.

Anyways, you're going to need to invest time, effort, and money to make it worthwhile. Lots of guys will hit me up and ask for coaching, but you need to realize, there are other sunk costs to running a business... what are they?

I'll list them:

1. A domain (yearly 7-10$ subscription)
2. Shopify subscription (29$ a month)
3. Shopify theme (30-300$ -- don't come at people with a BOOTLEG looking store. You want something that is proven to make sales.)
4. Advertising costs (this is variable, meaning it can be 20$ a month or thousands a month depending on what level of business you're currently at.
5. Product costs themselves (whether you're importing bulk or dropshipping, you need to pay for the goods and to have them delivered to your buyers.
6. HIGHER LEVEL: virtual assitsants and freelancers to work for you (graphic designers, etc.)
7. Transaction fees (remember, paypal and stripe and all of them take a tiny cut of every sale made)
8. Gsuite - gmail for customer service and your team


The world isn't about what YOU think will sell. It's about what sells in the marketplace. I don't care if you think your stupid streetwear brand looks awesome and the logo is cool. Nobody else does. You need passionate consumers who will be willing to shell out 100-200$ because in their hearts, they say: "This is all me". Think: impulses are emotional. Connect with people on an emotional level, a desire level.

When everything's going well, what does a successful store look like? What does your life look like?

You have 1-3 products selling really well, and all you're doing is managing advertising, (maybe) posting to social media, and making sure your customers are happy. That's really it.

To find your profit at the end of the day it's: Revenue (sales) - COGS (cost of goods sold + shipping) - Ads/Marketing. Voila. BAM. Maybe you make 1,200 on a day of selling 40 $30 items. Well let's say they cost 10$ each to dropship to your customers. That leaves you with 800$ before ads. Ads are the most expensive part. So you'll probably spend 300-500$ to make those sales. That leaves you with around 300-500$ profit for the day. Not bad! Do that all month and you're making a living.

What's the rub? Well first, YOU don't know how to properly run ads. That takes a bit of intelligence and patience, so either hire someone to teach you (me) or learn from trial and error/youtube.

What else? It costs money to see if those products will sell. Not every one is going to WIN and you need to not be soft when it doesn't sell. You need to just keep TESTING new products.

You see, I just gave you the blueprint to make money online. That's really it. No more smoke and mirrors. I'm tired of the nonsense. No, it's not passive income. You work, or you're paying someone else to. You want passive income? Throw your dollars into an index fund. Be lazy and watch it 'go up'. This takes heart and work.

PM with any more questions (or if you'd like my coaching program), but I don't have much time as I'm running my own stores.
 

LeVraiPapi

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Good morning/evening/afternoon Coli brothers and sisters.

I want to drop some value bombs in a thread because I want to give back a little of what has been taught to me, but I also want to clear up some of the smoke when it comes to making money online and with Shopify.

This isn't a walk in the park. You don't get to make $1k/day or $10k/day without hustle. But the good thing for us black people is that we are natural born hustlers. We (most of us) aren't super privileged, know that it takes hard work for output, and our brothers and sisters in Africa have their own businesses thriving and probably CREATED the idea of running a store millenia ago.

Anyways, you're going to need to invest time, effort, and money to make it worthwhile. Lots of guys will hit me up and ask for coaching, but you need to realize, there are other sunk costs to running a business... what are they?

I'll list them:

1. A domain (yearly 7-10$ subscription)
2. Shopify subscription (29$ a month)
3. Shopify theme (30-300$ -- don't come at people with a BOOTLEG looking store. You want something that is proven to make sales.)
4. Advertising costs (this is variable, meaning it can be 20$ a month or thousands a month depending on what level of business you're currently at.
5. Product costs themselves (whether you're importing bulk or dropshipping, you need to pay for the goods and to have them delivered to your buyers.
6. HIGHER LEVEL: virtual assitsants and freelancers to work for you (graphic designers, etc.)
7. Transaction fees (remember, paypal and stripe and all of them take a tiny cut of every sale made)
8. Gsuite - gmail for customer service and your team


The world isn't about what YOU think will sell. It's about what sells in the marketplace. I don't care if you think your stupid streetwear brand looks awesome and the logo is cool. Nobody else does. You need passionate consumers who will be willing to shell out 100-200$ because in their hearts, they say: "This is all me". Think: impulses are emotional. Connect with people on an emotional level, a desire level.

When everything's going well, what does a successful store look like? What does your life look like?

You have 1-3 products selling really well, and all you're doing is managing advertising, (maybe) posting to social media, and making sure your customers are happy. That's really it.

To find your profit at the end of the day it's: Revenue (sales) - COGS (cost of goods sold + shipping) - Ads/Marketing. Voila. BAM. Maybe you make 1,200 on a day of selling 40 $30 items. Well let's say they cost 10$ each to dropship to your customers. That leaves you with 800$ before ads. Ads are the most expensive part. So you'll probably spend 300-500$ to make those sales. That leaves you with around 300-500$ profit for the day. Not bad! Do that all month and you're making a living.

What's the rub? Well first, YOU don't know how to properly run ads. That takes a bit of intelligence and patience, so either hire someone to teach you (me) or learn from trial and error/youtube.

What else? It costs money to see if those products will sell. Not every one is going to WIN and you need to not be soft when it doesn't sell. You need to just keep TESTING new products.

You see, I just gave you the blueprint to make money online. That's really it. No more smoke and mirrors. I'm tired of the nonsense. No, it's not passive income. You work, or you're paying someone else to. You want passive income? Throw your dollars into an index fund. Be lazy and watch it 'go up'. This takes heart and work.

PM with any more questions (or if you'd like my coaching program), but I don't have much time as I'm running my own stores.

Awesome post breh.

Allow me to add

1. Know your audience--know what they want and what they would think before they even see it.

2. Funnel hacking is a good way to start up. Find a big store from your niche and find out how they get customers. That includes most of what OP said in his post
 

humminbird

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Great Post but I have a question
Let’s say i make shirts I just have to make the designs and advertise?
I don’t have to worry about shipping?
 

wenndigo

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Great Post but I have a question
Let’s say i make shirts I just have to make the designs and advertise?
I don’t have to worry about shipping?

Exactly. You make the designs, upload them to the print on demand sites. and advertise. they ship it for you
 

humminbird

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Exactly. You make the designs, upload them to the print on demand sites. and advertise. they ship it for you
thanks
I'm going to get started
I was trying to rep you but it told me to slow down. I'll come back
 

Based Lord Zedd

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I'd look into Gooten for print on demand shirts. They have pretty good speed / price right now.

POD sites were hit pretty hard by COVID earlier in the year, some of the sites have not gotten back to their normal production times. If you do POD right now keep an eye on handling times as you don't control when your orders ship, but still have to answer to your customers if they complain.

POD is good to start but if you can try to eventually buy in bulk (once you can justify having an inventory) or make the shirts yourself. POD is more expensive than those other two options and will drive up your product cost.
 

wenndigo

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I'd look into Gooten for print on demand shirts. They have pretty good speed / price right now.

POD sites were hit pretty hard by COVID earlier in the year, some of the sites have not gotten back to their normal production times. If you do POD right now keep an eye on handling times as you don't control when your orders ship, but still have to answer to your customers if they complain.

POD is good to start but if you can try to eventually buy in bulk (once you can justify having an inventory) or make the shirts yourself. POD is more expensive than those other two options and will drive up your product cost.

Gooten is especially good for canvases.

And yes, COVID was a rough time, but people were buying online like crazy. Now is THE time to get into it because Q4 is around the corner... Let's start making moves.
 

Based Lord Zedd

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Gooten is especially good for canvases.

And yes, COVID was a rough time, but people were buying online like crazy. Now is THE time to get into it because Q4 is around the corner... Let's start making moves.

You anticipating any Q4 slowdowns (for print on demand) between COVID, Trump/USPS/election craziness, etc?

T-shirts are the one item we sell that I can't make myself, but we cut back on our t-shirt offerings completely after dealing with the slowdowns earlier. I've been thinking about doing some new ones, but a little apprehensive.

One of those POD sites had a 28 business day wait time on shirts :scust:
 

wenndigo

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You anticipating any Q4 slowdowns (for print on demand) between COVID, Trump/USPS/election craziness, etc?

T-shirts are the one item we sell that I can't make myself, but we cut back on our t-shirt offerings completely after dealing with the slowdowns earlier. I've been thinking about doing some new ones, but a little apprehensive.

One of those POD sites had a 28 business day wait time on shirts :scust:
had my shopify store up for months no sales. let work breh. wiling to pay for some good game

@Zedd -- no, I expect it to be like last year or better. USPS WILL have some slowdowns if second wave hits.

@Damien-- no doubt. Let's work. Early Q4 is the best time to get started for big sales!
 

wenndigo

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Silkk

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These days, you want to be in the right niche, but lots of folks have trouble choosing their direction. Hint: streetwear ain't it.

PM for a niche list. It's the first step in the right direction for online sales.
How much value do you place into strong backlinks/SEO vs Advertising when it comes to traffic/sales?


Optimally it would be nice to have both but we know the backlink game takes a minute to actually kick in.
 

wenndigo

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How much value do you place into strong backlinks/SEO vs Advertising when it comes to traffic/sales?


Optimally it would be nice to have both but we know the backlink game takes a minute to actually kick in.
That's a great question. Optimally, you want both organic traffic and paid traffic sales. But backlinks take serious time to build. I'm talking 6 months-1 year before you see any real results. I outsourced SEO and was just seeing a few Search sales per month on my store after 4 months of paying an ENTIRE TEAM to build links.
 
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