Breh PE were controlled by corporate interests. NWA was controlled by corporate interests. Def Jam was controlled by corporate interests. The idea that commercialized rap in any form was not just isn't true.No, because being marketable is not about progression...see I already know where some people will head with this. Like Rakim was supposed to switch up his sound or "progress" by ultimately not being himself just to "keep up" with what the music industry was selling.
The growth rate of Hip Hop from Ra's prime til the mid 90's was like watching new technology take off and change the world in a few years. You had regional acts, more marketing dollars, less control in the hands of the people. That's not a skill deficiency or lack of quality. That's Hip Hop growing exponentially partly due to what he put down until it became a global phenomenon controlled by corporate interests.
And Rakim got left behind because he couldn't advance his sound, period. No disrespect to him. But compare him to rappers who had solid 15-20 year runs. Many of them stayed relevant without going Flo Rida corny. And high key Rakim never had broad appeal to begin with.
Truthfully what it comes down to is rappers today are much better song writers than rappers from back in the day. Its not just bars and cadence and picking beats anymore. It's hooks, it's adlibs, its arrangement, it's harmonics- even without singing, the way rappers choose to layer vocals and vary vocal inflection within those layers, etc rappers use a lot more of the musical tools they can deploy on songs than they used to. Admittedly this has come with a backslide in lyricism and all that, but for most people that's just a piece and not everything.

But he could still rap. 50 too
