I agree to an extent, because I'll see posts on here immediately calling a basic verse/song/album Great, when it really isn't. It feels like a lot of people really want to just feel involved in witnessing greatness, so they tend to overhype shyt. But, Kendrick was already getting a buzz from Overly Dedicated, specifically Ignorance is Bliss. Then he dropped S.80 and got the Drake stimulus, it was pretty much destined by that point.
As for Cardi, she's being promoted like any popping artist should. I'm skeptical because Atlantic tends to fukk things up, but chicks love Cardi, and she makes songs that are easy enough to sing-along in the club, for the gram. Ain't nobody calling her a GOAT or anything, and if they are, nobody is taking that opinion seriously anyway. She's being promoted as she should, ain't no chick really dominating that lane like she is. Nicki not responding to shether and just making oddball moves all year, gave Cardi B an easy lane to takeover. And we're only talking about her music, she already had a strong social media presence that ended up getting her a TV show gig.
Drake and Bhris dropped albums/"playlists" and people were bytching about it being too much, but they still ended up with high ass streaming numbers. That's just the how the streaming rules are set-up now, and rest-assured it isn't just labels abusing it.