I'm cool with it
Hes trying to be the people's champ not a critical darling. That lover boy aspect has always been somewhat tongue in cheek. I hated Scorpion and he's in the waning phase but he's getting like the most plays BY FAR in years where he doesn't even release albums. His coalition is multigenerational, multiracial and 100 percent intersex. But even the OVO sweatshops and OVO HQ that people were getting a little tired of hearing his shyt all the time (2013-18)
He also said way bacc that he ain't sticking around past 35 so this also might be it for him.
I do think Kendrick and Travis Scott are going to be some 4th Quarter releases. Both of them are cool, have toured on the same ticket, and they won't seem like one is stepping on the other.