Yea but with ownership, hed have been able to get both profits and sell it after the value go up.
Parent company played the long game, knowing the value of the brand would be worth 10x times the profit sharing they were giving him on new flavors he promoted
Nonsense. Utter nonsense. Revisionist, too, which makes it worse. You should take a lotokat yourself and ask why you're even doing this?
The Puffy/Ciroc deal is one of the greatest deals in contemporary times.
Ownership ownership ownership
Do you know what Puffys overhead was the entire time he was with this company?
Because he had 50% of all North American profits. Surely that means he was investing a lot of his own money right? Well let's check the article you didn't read -
“We funded the purchase of DeLeón for the joint venture and proceeded to invest more than $100 million to grow the brand,” Diageo’s spokesperson said.
The spokesperson also claimed that Combs has made “nearly a billion dollars over the course of [the] 15-year relationship” but has contributed just $1,000 to the venture, refusing to honor any further commitments.
Puffy was a SPOKESPERSON with a 50% profit share. They paid him to grow the company and then also had to split profits with him 50/50 while he spent
NOTHING.
Someone made A BILLION DOLLARS against ONE THOUSAND DOLLARS, and did it with no stake or risk, and you are lining up to tell everyone what a bad businessman he is.
Why
