100k for a Clipse album in 2025 is insane.
It's been said so much but the rollout for this has been crazy and I hope it inspires other rappers to take the "classic" rollout approach. I might be forgetting an album, but this might be the first traditional album rollout that some people have ever experienced....mainly the crowd that started listening to music after streaming started dominating. We used to get this type of excitement regularly
Ever since Beyoncé decided to do surprise drops, so many artists have tried that and have absolutely failed. Beyoncé, Drake, Kendrick, Taylor, etc can do that, but even in 2025, I feel like everybody needs to do the traditional approach and forget about that surprise drop for the sake of streaming nonsense, especially as long time veteran rappers. I’d even some some of these ice cold recent rappers that used to be on the radar (DaBaby, Roddy Ricch, Polo G, etc) need to do the same. Hell, at the top of July, Cardi B announced her album for mid September, so now she has time to have singles properly catch on and build for the release. You want to be able to maximize your sales and buzz as much as you can, and surprise drops and announcing your album 1-2 weeks prior ain’t gonna cut it.