To me Rosenberg is a product of Hot 97's desperation. His behavior is similar to everyone else at that flopping station. Consider Ebro's playbook for the last few years:
1. shyt talk someone or something
2. Cause a social media argument that garners attention
3. Invite the person you dissed or dismissed onto the radio show
4. Get lots of youtube views/ad revenue
Remember when he dissed battle rap and caused people to catch feelings? What happened next: battle rap dudes showed up on the show, then all of a sudden Ebro is at a major battle rap event. It's shytty promotion based on fake controversy. They did the same thing with Azaela Banks, who then went onto the show and gave them a very popular interview.
So when I heard Rosenberg diss Chuck D my immediate thought was that it made sense from their perspective: that's their playbook. Nevermind that Chuck D is a legend, nevermind that he's a serious guy who isn't going to go onto a radio show to get clowned/disrespected like Buckshot did...they were STILL expecting Chuck D to create the type of response they typically get. Chuck D didn't bite, the community panned Hot 97, and Rosenberg was forced to apologize. But let's be real, it's not like Ebro wasn't in on the entire thing.
Rosenberg is a hip hop head, I wouldn't take that away from him. But he is also a corny motherfukker. From the TDE nut hugging to being so open to dissing Chuck D...I just get the impression he doesn't give a shyt about his credibility, he just wants short term stuff. Less than 48 hours after TPAB came out he declared it a classic. Yall know I love that album but come the fukk on. He acts like a petulant child.
