second point first. i'm giving him the benefit of the doubt until he gives me a reason to think otherwise. and right now he hasnt done anything to instill doubt, in my opinion. this wasnt him storming off set on some emo shyt and quitting. they made him an offer, he came back with another offer, they basically told him thanks but no thanks. there's tremendous value in having the confidence to say "sorry, i'm worth this, and if you dont give it to me i'll get it somewhere else." unfortunately, most of us have been conditioned to just be happy accepting someone else determining our value. but if you're willing to invest in yourself, if you're willing to do the work and you're ok with the sacrifices you have to make personally to see it through, why settle? seriously, remove the dollar signs you now know about. if you dont know the $$, is what he did really that stupid? he went really, really, really high. and it might come back to bite him. but if he has the numbers to prove his value, fukk it. why not.
and lol. all the shyt you're clowning him for are all the reasons people pay attention. you know this, right? they paid attention when it was joebudden tv. they paid attention when he took it to twitter. they paid attention at complex and he benefitted from having a larger platform. if he can secure the platform again, he'll be fine.
that said, it remains to be seen if joe can make all this shyt work out. but that's on him either way. i dont knock his decision.
and how much he deserves to be paid depends on a number of factors that have yet to be revealed:
- is complex trying to find larger distribution for their shows beyond youtube? this is a huge one, and it's not just about television. some of these corporations are merging because they see the decline in linear, and they're trying to guarantee consumption on their mobile services/non-linear platforms by purchasing content creation wholesale. billions of dollars worth of wholesale, but still.
- how much was joe involved in concepting the show? how much did his decision-making factor into the final product?
- how much input does he have on guests and securing talent?
- how much have views for the other shows complex posts to youtube around Everyday Struggle grown since the show began?
- how much additional revenue is complex generating by monetizing their YT channels, and how much value has ES's daily numbers added to their bottom line (you ever notice that ES runs on the Complex News channel, but the Complex channel repackages the best moments and runs them on the main page, in between all the other bullshyt they run)?
there are some other factors, but potential future distribution, monetization and joe's actual role behind the scenes are the biggest.
there's also this... if complex is willing to offer $200k to stay, how much is another brand willing to put up to poach him? i would imagine at least 20-35% more, just based on salary jumps most people receive by switching jobs throughout their career.