Let's put it like this. If someone without all the promo he had hit around 70k....what is that?
If he could have everyone from Target to Hot 97 to Complex hyping his career....and he does 70k....what would be low, for someone with that promotion?
This ain't necessarily directed at you but it's virtually impossible to have these kinds of discussions in 2018 because people expectations for artists are all over the place. 70k is what I would expect from an artist that's been around since the 90's or some shyt. Hell, Tribe did 135,000 first week after an 18 year hiatus. I'm obviously not comparing Yachty to a legacy act like Tribe but dude is arguably in the prime of his career, and receiving promo as such....and still most likely won't touch gold. If he's struggling to go gold on his second album....but that's not a flop....what will he be doing on his 4th or 5th album? Will he even be around for that?
Fred.
This is where I thing age plays an important role in perception and expectations.
As a dude in his 20's, there's no way I'd ever expect Yatchy to go gold first week no matter what commercials he's in.
Kendrick and Cole are out here going gold first week and I would never put him on their level.
Hell Yatchy himself would never expect to go gold first week.
He's a novelty act
Not to mention the Target commercial you bringing up was from last year and was out months before his first album.
In my opinion, a second album selling higher than a first album with less promotion and no big single roll out by almost double is not a flop