This is where I thing age plays an important role in perception and expectations.
As a dude in his 20's, there's no way I'd ever expect Yatchy to go gold first week no matter what commercials he's in.
Kendrick and Cole are out here going gold first week and I would never put him on their level.
Hell Yatchy himself would never expect to go gold first week.
He's a novelty act
Not to mention the Target commercial you bringing up was from last year and was out months before his first album.
In my opinion, a second album selling higher than a first album with less promotion and no big single roll out by almost double is not a flop

Now hold on a second breh. I don't mean go gold first week. I mean at 70k first week, unless he consistently does 70k week after week, he won't hit gold ever. His first album came out a year ago and never went gold.
Rap albums tend to be front loaded sales wise meaning he obviously won't do 70k consistently, either.
His first album did 46k. This album did 70k. That's only a 24,000 difference. What would've been a flop to you? I'm curious.
Fred.