The problem they have is they had franchises for boys and men, but they took that audience for granted and tried to "expand" by attempting to cater to women in those franchises. They did it with Star Wars, Marvel, and decades earlier Cars.
They have tens of franchises aimed squarely at girls/women, and those are extremely successful. But that wasnt enough, they had to try and get the girls into the male focused franchises as well and ended up trashing them.
The thing about males is you need the right material, AND IT HAS TO BE GOOD. Men dont like wasting money on bullshyt. So once we see the quality has dropped we not paying all that money to hit the theater. Disney fukked up twofold because they tried to cater to women and they product was trash. So men bounced hard!