This is exactly why you give them a gimmick. In TNA (I know) Manik was in main event feuds and being backed by Hogan. You take TJP out of the mask and he's just a guy in nice shoes dabbing for no reason lol.Gimmicks aren't the problem. A lot of these guys & girls lack personality and charisma to pull off gimmicks. They don't carry themselves like superstars. Right now when you look at Nakamura, you see a star. There's no one on the roster like him. Jericho has reinvented himself many times to stay relevant.
So many others that need a character right now. Neville comes to mind.