ogc163
Superstar
The mixtape era and the influence of battle rap played a great part in the situation NYC finds itself in. People like to blame the mid 90's "boom bap" era as providing the "flawed" structure, but no it was the late 90's/early 2000's that set in place a lot of bad habits. You see it in NY and Philly rappers heavily. The inability to construct hooks and focus on melody has been a huge problem for NYC/Philly rappers and you can't look to the mid 90's as the culprits in terms of influence, Prodigy in his prime was one of the most amazing hook creators in the history of hip-hop. Take a look at the influential street cats that came in the late 90's (L.O.X., State Property, Dipset) their hook game was not on the same level of say Mobb Deep, Method Man, Boot Camp, Lost Boys, B.I.G. Instead more responsibility was placed on producers to create the melody/hook that would make a song blow up, and they couldn't take on the weight and make up for melody deficient rappers.
This is one of the reasons A$AP blew up of that first mixtape, Clams and A$AP Ty weren't burdened with having to figure out how to make the hook "pop" Rocky was great and most importantly comfortable at doing it. When I look at the new generation of NY MC's their hooks are not memorable and they are clearly uncomfortable when they having to do the heavy lifting. The other regions young cats are comfortable with melody because they weren't as influenced by the shytty habits prevalent in battle rap and mixtape scene.
An example of forced/uncomfortable hooks from modern NYC MC's--
VS.
This is one of the reasons A$AP blew up of that first mixtape, Clams and A$AP Ty weren't burdened with having to figure out how to make the hook "pop" Rocky was great and most importantly comfortable at doing it. When I look at the new generation of NY MC's their hooks are not memorable and they are clearly uncomfortable when they having to do the heavy lifting. The other regions young cats are comfortable with melody because they weren't as influenced by the shytty habits prevalent in battle rap and mixtape scene.
An example of forced/uncomfortable hooks from modern NYC MC's--
VS.