He sold out then tried to un sell out........nothing more nothing less
Double Crossed: How Ja Rule Self-Inflicted His Demise(Good Read)
- Thread starter Remy Danton
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KnickstapeCity
The Big Dikk King
The Amerikkkan Idol
The Amerikkkan Nightmare
about that?
the only one basing chit off of their little friends is you.
you were just out-the-loop. just take your L like a man and move on.
If liking faq shyt is "being in the loop", then I'm happy to being out the loop.
Nelly's shyt was ALWAYS bytch shyt. Maybe not in St. Louis, but where I'm from real nikkaz were listening to Scarface, and even Jay and DMX, but not Nelly's ho ass.
Yup, and that's the trap that damn near every Black celebrity gets caught in, from Whitney Houston, Michael Jackson, 50, and every Black pop star.
White folks get in that ear and nikkaz wanna make that money and then nikkaz be like
and then they try to over compensate by going "super black" and end up saying and doin' dumb embarrassing shyt for street cred.
yea because niccas only listen to 2 or 3 rappers.
and i never said nelly was running chit or anything of that nature but that seems to be whats going thru your head.
and what is "faq shyt" about nelly? you know what - nevermind man. lol.
The Amerikkkan Idol
The Amerikkkan Nightmare
yea because niccas only listen to 2 or 3 rappers.
and i never said nelly was running chit or anything of that nature but that seems to be whats going thru your head.
and what is "faq shyt" about nelly? you know what - nevermind man. lol.
nikka, the motherfukker was making records with N'Sync, how is that not "faq shyt"?
I can first hand attest that 50 Cent and Eminem ended Ja Rule's career. I was a young fickle fake "fan" back then
I distinctly remember when "New York" dropped and everyone was singing to it and shyt and was like "yeah this is a good song" better than the Massacre shyt 50 was putting out at the time, yet they would still talk shyt about Ja and say he sucked. He became a punchline because of how huge 50 and Em were. Little did people know that Eminem would fall off and how sick they would get of G-Unit.
Plain and simple 50 and Em were so huge that they were actually able to make it cool to hate on Ja Rule. People back then cared more about the street cred than the music large in part due to 50's story of getting shot. Ja Rule was seen exactly as how 50 wanted him to be seen, fake and corny. Had nothing to do with Ja singing with Jlo and Ashanti. All those songs were good pop songs
I distinctly remember when "New York" dropped and everyone was singing to it and shyt and was like "yeah this is a good song" better than the Massacre shyt 50 was putting out at the time, yet they would still talk shyt about Ja and say he sucked. He became a punchline because of how huge 50 and Em were. Little did people know that Eminem would fall off and how sick they would get of G-Unit.Plain and simple 50 and Em were so huge that they were actually able to make it cool to hate on Ja Rule. People back then cared more about the street cred than the music large in part due to 50's story of getting shot. Ja Rule was seen exactly as how 50 wanted him to be seen, fake and corny. Had nothing to do with Ja singing with Jlo and Ashanti. All those songs were good pop songs
thats when they were crossing over into r&b radio and 106th & park.
also FYI, people that go out of their way to label the most random things as fakkit chit or "faq shyt" are usually the types that arent or werent getting any puss.
Murder Inc didn't have enough resources to fight Aftermath/Shady G-Unit powerful media connections with MTV, Major Hip Hop Magazines,
All Jimmy Iovine or Em had to do is threaten to refuse granting interviews performances features etc. Which will effect any media organizations viewership/ profits.
Then the Murder Inc. label got Raided and charged by the Federal Government. Which is devasting no other label In history was targeted in that manner.
Ja Rule did nothing to hurt his own demise people fail to remember how extremely profitable Murder Inc connection to Def Jam was. Murder Inc basically saved Def Jam Island Music Group at the time.
Ja Rules run was one of the most impressive moments in Hip Hop. His ability to vocalize and rap kept him in many radio formats and demographics even old people who didn't really listen to Rap knew who he was.
All Jimmy Iovine or Em had to do is threaten to refuse granting interviews performances features etc. Which will effect any media organizations viewership/ profits.
Then the Murder Inc. label got Raided and charged by the Federal Government. Which is devasting no other label In history was targeted in that manner.
Ja Rule did nothing to hurt his own demise people fail to remember how extremely profitable Murder Inc connection to Def Jam was. Murder Inc basically saved Def Jam Island Music Group at the time.
Ja Rules run was one of the most impressive moments in Hip Hop. His ability to vocalize and rap kept him in many radio formats and demographics even old people who didn't really listen to Rap knew who he was.
cosign the bolded 100%.
too many people on here still thinking in kayfabe like simpletons.
that bolded is real talk.
Yeah and Inerscope/Aftrermath/Shady/ G Unit leverage was so powerful.
Even when Emenim was on record calling his ex Black Girlfriend ****** on TAPE
he still got burn on all major media outlets including the growing Mixtape market of the early 2000s and was still dominant in the Middle of the Beef with Murder Inc.
It's far from stupid. Actually its on point. Ja played as much of a role in his demise as 50 did. Too many bubblegum songs. When you crossover that dramatically, you'll likely get money but your career is now on a short clock. Dude did a song with Mary J. Blige and was singing more than she was. When you lose the hardcore hip hop fanbase, as Ja did, you lose your foundation and inevitably your career will come tumbling down. 50 exacerbated the situation, due to the fact that he was the biggest rapper in the game at the time and had the hardcore appeal while Ja was on some Pop sh!t.
Ironically 50 then kind of went the same route with that Candyshop and Just a Lil Bit crap, and then his music career took a downward turn. Good thing for him he's into so much other stuff and has kept his name out there despite not releasing hot music.
The same thing happened to Kane.
A lotta nikkas are makin' excuses cause they were fans of that wack shyt 
Point blank, Ja undid his own career, and it was destined to happen. Because once he got rollin' with the R&B/pop shyt, he REALLY got rollin' with it, to the point it was bound to play itself out. Funny thing is, he was so hot in '02 that he felt Murder was unstoppable by any means. And if you noticed, 50 wasnt even dissin' him on those mixtapes. But soon as Eminem signed him, Ja was in interviews talkin' about fukk 50 and fukk Em, etc. which then opened the floodgates to Ja catchin' all kinds of disses. So when you add up a dude who was deep in corny shyt, and then two other popular rappers goin' in on him and clownin' him (with 50's popularity being thru the roof by then), it was only a matter of time before he lost it.
As the article says, sometimes an artist's own popularity is the beginning of his downfall... this also happened with the Fat Boys. They had a mainstream appeal already, but their management were so hell-bent on making them more of a pop group that rapped. When they started doin' records with the Beach Boys nshyt, they were all over MTV and all types of shyt. But while this was happening, there was no way they were gonna go back to being relevant in hip-hop. And on top of that, their pop relevance wasn't gonna last either. So to no surprise, by the FOLLOWING YEAR, them nikkas were ice cold. shyt stays happening, and I think sometimes the artist doesn't realize it until they look up one day and they're no longer hot.
Point blank, Ja undid his own career, and it was destined to happen. Because once he got rollin' with the R&B/pop shyt, he REALLY got rollin' with it, to the point it was bound to play itself out. Funny thing is, he was so hot in '02 that he felt Murder was unstoppable by any means. And if you noticed, 50 wasnt even dissin' him on those mixtapes. But soon as Eminem signed him, Ja was in interviews talkin' about fukk 50 and fukk Em, etc. which then opened the floodgates to Ja catchin' all kinds of disses. So when you add up a dude who was deep in corny shyt, and then two other popular rappers goin' in on him and clownin' him (with 50's popularity being thru the roof by then), it was only a matter of time before he lost it.
As the article says, sometimes an artist's own popularity is the beginning of his downfall... this also happened with the Fat Boys. They had a mainstream appeal already, but their management were so hell-bent on making them more of a pop group that rapped. When they started doin' records with the Beach Boys nshyt, they were all over MTV and all types of shyt. But while this was happening, there was no way they were gonna go back to being relevant in hip-hop. And on top of that, their pop relevance wasn't gonna last either. So to no surprise, by the FOLLOWING YEAR, them nikkas were ice cold. shyt stays happening, and I think sometimes the artist doesn't realize it until they look up one day and they're no longer hot.
Truth and Charles Stettler should be ashamed of himself for messing over the Fat Boys.A lotta nikkas are makin' excuses cause they were fans of that wack shyt
Point blank, Ja undid his own career, and it was destined to happen. Because once he got rollin' with the R&B/pop shyt, he REALLY got rollin' with it, to the point it was bound to play itself out. Funny thing is, he was so hot in '02 that he felt Murder was unstoppable by any means. And if you noticed, 50 wasnt even dissin' him on those mixtapes. But soon as Eminem signed him, Ja was in interviews talkin' about fukk 50 and fukk Em, etc. which then opened the floodgates to Ja catchin' all kinds of disses. So when you add up a dude who was deep in corny shyt, and then two other popular rappers goin' in on him and clownin' him (with 50's popularity being thru the roof by then), it was only a matter of time before he lost it.
As the article says, sometimes an artist's own popularity is the beginning of his downfall... this also happened with the Fat Boys. They had a mainstream appeal already, but their management were so hell-bent on making them more of a pop group that rapped. When they started doin' records with the Beach Boys nshyt, they were all over MTV and all types of shyt. But while this was happening, there was no way they were gonna go back to being relevant in hip-hop. And on top of that, their pop relevance wasn't gonna last either. So to no surprise, by the FOLLOWING YEAR, them nikkas were ice cold. shyt stays happening, and I think sometimes the artist doesn't realize it until they look up one day and they're no longer hot.
To paraphrase Kool Moe Dee, pop fans aren't really rap fans. They buy a record because they see on MTV and hear it on the radio. You can't fool the rap fans.
This happens all the time whenever an artist chases that crossover audience. Sad, but it is what it is.
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worst of all, it ruined their legacy.
you rarely see any of their videos or anything now.
dam shame.
A lotta nikkas are makin' excuses cause they were fans of that wack shyt
Point blank, Ja undid his own career, and it was destined to happen. Because once he got rollin' with the R&B/pop shyt, he REALLY got rollin' with it, to the point it was bound to play itself out. Funny thing is, he was so hot in '02 that he felt Murder was unstoppable by any means. And if you noticed, 50 wasnt even dissin' him on those mixtapes. But soon as Eminem signed him, Ja was in interviews talkin' about fukk 50 and fukk Em, etc. which then opened the floodgates to Ja catchin' all kinds of disses. So when you add up a dude who was deep in corny shyt, and then two other popular rappers goin' in on him and clownin' him (with 50's popularity being thru the roof by then), it was only a matter of time before he lost it.
As the article says, sometimes an artist's own popularity is the beginning of his downfall... this also happened with the Fat Boys. They had a mainstream appeal already, but their management were so hell-bent on making them more of a pop group that rapped. When they started doin' records with the Beach Boys nshyt, they were all over MTV and all types of shyt. But while this was happening, there was no way they were gonna go back to being relevant in hip-hop. And on top of that, their pop relevance wasn't gonna last either. So to no surprise, by the FOLLOWING YEAR, them nikkas were ice cold. shyt stays happening, and I think sometimes the artist doesn't realize it until they look up one day and they're no longer hot.
and he was extremely oversaturated too.
i remember watching the '02 BET awards, dude performed like 3 times. i remember my bul str8 said that jarule was about to falloff hard. same cat that predicted the falloff of jerseys. them dudes helped mold me man.
personally, i was waiting for somebody to diss jarule. i knew that would end him cuz he only had fickle fans left. i thought DMX was gonna do it tho. 50 was still underground.
yep.
they did something similar with eazy-e & ruthless 10 years prior, even tho eazy & ruthless actually won the battle on-wax. the un-trained eye thought(and some still think) that dre won because of this.
its just like how they used to show that "all eyez on 50 cent" special on mtv like 3 times a day. and jarule is gettin chitted on thru a good portion of it. lol. it always reminded me of that dr dre special they used to run where there was a segment of dre dissin eazy. they had a whole campaign dissin eazy.
they went in 5 times as hard with the anti-murder inc campaign. all the media coverage for it was so lopsided.
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