A Dove ad showed a black woman turning herself white. The backlash is growing. The Dove brand sheepishly admitted that it had “missed the mark” with a not-so-vaguely racist advertisement that made it the latest target of consumer rage. But many angry and befuddled Dove lovers spent the weekend wondering what mark Dove was trying to hit in the first place. The ire-inducing advertisement — a static compilation of four photos — was released Saturday afternoon. The first frame shows a dark-skinned woman in what appears to be a bathroom, a bottle of Dove body wash in the lower right-hand corner of the picture. In subsequent frames, the woman reaches down and lifts up her shirt (and apparently the rest of her skin/costume) to reveal a smiling white woman. A Dove ad showed a black woman turning herself white. The backlash is growing.