I don't really see anything wrong with the video. There's countless current hiphop of videos with kids and adults portraying negative images that get millions of views and props.
Drake makes a video showing himself looking out for folks and some people hate it and call it fake.
The worse this video can do is motivate other people to donate. I don't see the issue here.
Exactly,can't hate even if you wanted to right

?
Im skeptical of anyone who's first reaction to the video is to hate.
Now maybe the 2nd or 3rd reaction I could understand

.
I don't know if Drake or somebody else came up with the idea and Drake just went along with it. You can't blame the guy for this feeling very real,even if it was meant as promo by the label. Drake showing love has appeared to have ulterior motives before,usually in the form of wave riding. But thats completely different than this,helping people down on their luckk or just showing them a good time.