Nothing Drake ever does feels authentic IMO. I was cool with the video, but I did find it strange that all of these donations in the Miami area kept being announced in the media in advance. It felt random.
That was a first for him, and obviously we learned that this song/video was the reason for those announcements.
Giving money to people who need it is great, and not saying Drake didn’t want to do well by them. But it just feels funny to me knowing that it was all orchestrated on a string of corporate conference calls and marketing campaigning...and then once it’s out, it’s over just like any other song and video.
So what’s the real plan?