Somehow he manages to sink even lower
Any contracts between Kendrick and UMG are confidential business between Kendrick and UMG
Why does he feel entitled to pull up and basically say "lemme have a look"?
It’s cheaper for UMG to invest in Kendrick than to have to continually renegotiate with Drake’s mega-contracts on every re-up. it would reveal that Kendrick would be given UMG sponsored exposure (Grammys, Super Bowl) in exchange for the promotion of NLU and its message.
similar to how NetFlix would rather spend the money to make Ozark, Love is Blind, etc. from scratch, than have to rely on the giant negotiation contracts it takes to carry Friends, Seinfeld, the Simpsons, etc.
UMG would stand to benefit from the marketing that their biggest expense is a PDF, to lower his standing / price heading into the boardroom.