. . meaning, he doesn't write shyt and it's split accordingly. Because his sales are high and his music is everywhere. If he wrote his own lyrics he would easily have some of the highest publishing revenues in the business.
Example
His publishing numbers are less than Nicki Minaj. But his music gets more radio spins. Has been licensed by more commercials, has more sales etc.
Taylor Swift shares a writing credit on just about everything she does - her publishing revenue $4.1 million
Adele shares a writing cred on just about everything she does - her publishing revenue $3.7 million
Ed Sheeran - $2.5 million
Britney Spears publishing - $31,300
J. Cole - $1.1 million
The Weeknd - $1.2 million
Nicki Minaj - $311,700
Drake - $188,000
Taylor Swift Tops Billboard's Top Money-Makers List of 2015