One answer is a process called
digital fingerprinting. Digital fingerprinting technology relies on complex computer-driven analysis to identify a piece of media like a song or video clip. Here's where the fingerprint analogy is born: Just like every person has a unique fingerprint, every piece of media has identifying features that can be spotted by smart software. But what good does this kind of identification really do? Sites like
YouTube can scan files and match their fingerprints against a database of copyrighted material and stop users from uploading copyrighted files. Sounds simple, right? Surprisingly, people often confuse digital fingerprinting with watermarking or don't have a clear picture of what the technology entails.