Why? Because he came up from the Underground? Because he hasn't sold himself out different type of products and sponsorships (if he did, he'd be #1 on Forbes, you know it), never really did collabs for the sake of collabs so his art has stayed true, didn't sell out to Hollywood despite millions thrown at him, never worked with pop stars outside of 2/3 songs in the last few years and never been a media whore who's pretty much been complete away from the spotlight when it's not album time.
It hurts you that he's the anti-pop star. Because he's white, he'll get the pop star label. That's the only reason. And from idiots like you only.