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Not always. When you look at the opponents he faced that didn't need sufficient build up (ie only 5 months of promotion), there was always a plotline or a selling point; Pacquiao, Maidana, Canelo. De La Hoya, Mosley. These are the only opponents that he's faced in consecutive September-May dates. Those fights sell themselves. Maidana less so, but it's up against a Latin American - who as we know can be fiercely nationalistic when it comes to sports (particularly against a black athlete). The Maidana bout saw his lowest returns since the Hatton fight. Similarly, there is less of a plotline against Berto, and much less of a nationalistic element, save a minority of Haitian fans. Perhaps a younger, undefeated Berto would have made this a salable fight, but not the Berto that has lost three times (twice to people Mayweather already beat). Mayweather has feigned 'retirement' before, and I think he's using the "it's his last bout" angle as the fight's selling point. The more you break some of these fights down, the clearer it is the level of marketing that goes into them.
it obviously wont happen but that would hilarious.
but the money Floyd wanted upfront from CBS for the free fight CBS wasn't going to pay so they quietly went the PPV route and claimed they never announced that the fight was free anyway.
, as usual?
