Why…..because they are from the same place that Bobby is, and have glorified, sold, and eventually profited beyond their wildest dreams on the exact tenants of Bobby's real life and rap image, holding down the block with work and a pistol, struggling to get out the street using rap music, fukking up WAY after getting on…… and maybe no one looked out for them that way, but now they are in a position to help someone in need. They, and others in similar spots, should use their power for more then to climb the corporate/entertainment ladder….look after your own (and others), however misguided, fukked up, they may be. And Shmurda is not some lost cause three strike felon, Suge Knight type…..I see it like this, if I see kids on the street, selling candy bars, I'm talking like 12-14 years old, old clothes, dirty sneaker, I hand them all $20, because I remember when $20 meant everything, and that shyt doesn't mean anything to me, monetarily anymore. So, if even for an hour, I can make those kids lives better, I'm down. They should apply the same for Bobby, use it as PR if they have to. T.I is another one. Where the fukk would he be, if Atlantic didn't step up for him? (Sans the cooperation).
I hate that people will be in here talking about brand liabilities, quarterly profits, ROI and fiscal responsibilies, and 'this is a business', fukk the business, fukk the perception, fukk that….Jay and 50 have 'fukk you' money, they should use it.
Oh, he involved himself in illegal actives after he got on? Thats a cardinal sin now? You give some kid in the hood, thats neck deep in the game, however futile, senseless and small time comparably….give that kid money and power, and of course he's going to put his boys on, and try to further his crew, and take those chances to turn that 50k into 100k….that label was bird feeding the kid anyway right….
