He hasn't endeared himself to the bookers and the fans are not loud enough to give hime the People's push. He has the tools, just needs the support from either WWE or overwhelming support from the fans.
I always thought a Transporter Jason Statham like gimmick could work honestly. Like he's hired to beat certain people or something and drop a transporter line like "sir the first rule when entering the center of a mans ring"
Imagine a video package for a PPV Cesaro feud against Cena where you hear "I'm the best in these 4 ropes. Where are your boots? Did you get those shoes from K-Mart?"
He and Rusev basically had the same push. Undefeated foreigner, seductive foreign, instant U.S. Title reign. One had more heat than the other.
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