Execs used to promote beef and put the battery in the backs' of their artists. Monica and Romeo recently did interviews on the breakfastclub where they said their labels wanted the public to think there was an issue between them and their contemporaries (Brandy and Bow Wow). I'm sure there isn't any exec today that would actively promote such a culture. They probably have to many flashbacks of dudes getting slapped and "checked" behind the scenes. That and everyone knows their bread is buttered from endorsements and shyt from major corporations. Just don't want to get on anyones bad side. Also everything is now is built on relationships trading verses, tweeting/instagramming each others shyt, putting each other on their tours, etc. Meek probably lost way more money beefing with Drake than he did had he just played the game. Rico probably would have been a hit, maybe Drake would have had him on his VFT6 tour (Nicki, plus they have a couple songs together they can perform)