How come white players like Jokic and Luka don’t translate to increased viewership and ratings for the NBA?

[CrimsonTider]

These 2 are the best white players the nba has seen since Durk.

They both are getting huge narrative and legacy pushes by white media

But how come they aren’t featured in all the Thursday and Saturday night showcase slots?

How come I don’t see all the social media clips of white boys playing like Jokic and Luka

 

[cobra]

cant speak english fluently

 

[CrimsonTider]

cant speak english fluently

That’s part of it.

White American nor black Americans view euro players as homegrown talent

Only the Coli is calling them “CACS”

 

[seraphx]

Two small market teams who haven't won anything. Bron and Steph both still the faces of the league. What stories are there to tell except they both are having good seasons? It's gonna be even funnier when Jokic wins 3 MVP's and casuals still really won't know who he is.

 

[Collateral]

Because the league is still 75% black.

 

[cobra]

Because the league is still 75% black.

nfl is 75% black too

 

[Ethnic Cleansing]

You can low key add Giannis to that list too


If it's not American

 

[CrimsonTider]

Two small market teams who haven't won anything. Bron and Steph both still the faces of the league. What stories are there to tell except they both are having good seasons? It's gonna be even funnier when Jokic wins 3 MVP's and casuals still really won't know who he is.

Melo was a huge star in Denver and he a lessor player than Jokic

You think if Luka was in Chicago he would be a bigger star?

 

[Collateral]

nfl is 75% black too

You can’t compare American cac’s love for the NBA to the NFL. It’s ingrained in American culture.

 

[seraphx]

You can low key add Giannis to that list too

Giannis got a better shot though. He's in commercials etc. and has movies lol.

 

[GilSho]

To reiterate what I said in the Jokic thread it's because they're Euros and White America doesn't care about them like that. Same reason why Steve Nash and Dirk were irrelevant in the 00s despite their MVPs.

America wants a Larry Bird type of cac that plays like Luka and Jokic to represent them instead.

It's the same with us. Giannis and Embiid have been dominant yet Bron, Steph, Kyrie, KD, Ja etc are the ones that get the computers puting instead.

 

[seraphx]

Melo was a huge star in Denver and he a lessor player than Jokic

You think if Luka was in Chicago he would be a bigger star?

Melo actually had a story and had won the college championship back when people cared.

 

[Regular_P]

They aren't super flashy or athletic. Both are also relatively new in establishing their names and neither had a lot of hype coming into the League.

 

[seraphx]

To reiterate what I said in the Jokic thread it's because they're Euros and White America doesn't care about them like that. Same reason why Steve Nash and Dirk were irrelevant in the 00s despite their MVPs.

America wants a Larry Bird type of cac that plays like Luka and Jokic to represent them instead.

It's the same with us. Giannis and Embiid have been dominant yet Bron, Steph, Kyrie, KD, Ja etc are the ones that get the computers puting instead.

This is true. People generally want to see themselves in sports somehow.

 

[Budda]

That’s part of it.

White American nor black Americans view euro players as homegrown talent

Only the Coli is calling them “CACS”

You saying only the coli consider them white?

White American>White European but White European>Black European.