How come white players like Jokic and Luka don’t translate to increased viewership and ratings for the NBA?

[drederick tatum]

Check the viewership and ratings in their home countries, you will find your answer there

 

[Primetime21]

you already know the answer so why are you asking

 

[Thavoiceofthevoiceless]

Two small market teams who haven't won anything. Bron and Steph both still the faces of the league. What stories are there to tell except they both are having good seasons? It's gonna be even funnier when Jokic wins 3 MVP's and casuals still really won't know who he is.

 

[BaggerofTea]

Not white American.

 

[Cadillac]

They r not really "white"

And to alot of white Americans Serbian, east/central euros etc like Luka/Jokic are white in skin color but not

"White" like them

 

[tremonthustler1]

Two small market teams who haven't won anything. Bron and Steph both still the faces of the league. What stories are there to tell except they both are having good seasons? It's gonna be even funnier when Jokic wins 3 MVP's and casuals still really won't know who he is.

 

[jwinfield]

Melo was a huge star in Denver and he a lessor player than Jokic

You think if Luka was in Chicago he would be a bigger star?

Melo was also the man in college winning a championship.

Luka would be a bigger star if he was in Chicago.

 

[Boonapalist]

Dallas isn’t a small market at all. So that excuse doesn’t work for Luka

 

[GilSho]

This is true. People generally want to see themselves in sports somehow.

That's basically it. Anyone bringing up market size or other irrelevant shyt are fooling themselves.

They'd be by far the biggest names in Sports here if they were American.

 

[tremonthustler1]

Dallas isn’t a small market at all. So that excuse doesn’t work for Luka

Denver is a bigger market than Miami and nobody here would call Miami a small market.

The coli always confuses small markets with glamour markets.

 

[NkrumahWasRight Is Wrong]

These mystical white american potential nba fans are usually also nationalistic/patriotic/merikuh so increased attention to the nba due to Europeans is limited

 

[boskey]

If white people just wanted to see white athletes they would watch hockey.

White players are really only a draw when there is a “race war” rivalry angle like in boxing or Celtics vs Lakers. Dirk vs The Heatles had some of that

 

[CrimsonTider]

Melo actually had a story and had won the college championship back when people cared.

They aren't super flashy or athletic. Both are also relatively new in establishing their names and neither had a lot of hype coming into the League.

This goes to my theory that going straight to the g league out of high school is corny

Going to college gives you story, media following and a built in fanbase.

 

[jadillac]

White ppl that love the nba already love it.

Those guys aren't bringing in casual white fans other than some female fans.

 

[CrimsonTider]

You saying only the coli consider them white?

White American>White European but White European>Black European.

I’m saying that every Jokic and Luka thread has keyboard militants in there talking about cac this cac that. The white media just wanna crown them and minimize black athletes talk