How come white players like Jokic and Luka don’t translate to increased viewership and ratings for the NBA?

Buckeye Fever

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American media is failing Jokic he’s actually very funny and likable he should be in some commercials that can show that
If I were Dodge, i would have easily found a way to get him in a commercial after the finals, using his "I just wanna get back to my horses" comment

Horses=horsepower
 

IIVI

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NBA Basketball as a whole ain't as popular in the states and there are more things to occupy people's time to watch than sports than in the past.

I honestly think they need to move the league to start the season after the NFL season.

I don't know how it is at other places, but even a basketball city like LA during NFL season the sports bars clear out when the Sunday Night NFL game is finished regardless of what NBA game is on. Restaurants have the NFL games on no matter what NBA game is playing. They're fighting against too much American culture surrounding the NFL - which also has a lot more homegrown/local talent.

The first few months kill so much of the hype due to what's happening in football. The NBA season starting in Spring and ending in a Summer play-offs a week or two before the NFL season would be great. That way you can also cut the amount of games played so that they matter more.

Fall and Winter are NFL and College Football time there's no sense competing with it. A football game played in a blizzard between two bottom teams will attract more viewers than a game between the two best teams in the NBA playing a standard basketball game.
 
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Street Knowledge

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I wonder how popular Prime Larry bird would be today on a great team. Like let’s say you switched Tatum with 1986 Bird on this Celtics Team
 

fifth column

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NBA Basketball as a whole ain't as popular in the states and there are more things to occupy people's time to watch than sports than in the past.

I honestly think they need to move the league to start the season after the NFL season.

I don't know how it is at other places, but even a basketball city like LA during NFL season the sports bars clear out when the Sunday Night NFL game is finished regardless of what NBA game is on. Restaurants have the NFL games on no matter what NBA game is playing. They're fighting against too much American culture surrounding the NFL - which also has a lot more homegrown/local talent.

The first few months kill so much of the hype due to what's happening in football. The NBA season starting in Spring and ending in a Summer play-offs a week or two before the NFL season would be great. That way you can also cut the amount of games played so that they matter more.

Fall and Winter are NFL and College Football time there's no sense competing with it. A football game played in a blizzard between two bottom teams will attract more viewers than a game between the two best teams in the NBA playing a standard basketball game.
The NBA is positioned just fine. People are gonna like what they like.
 

fifth column

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Ive maintained its because they arent American....Ive always said the the 2nd reason NFL has maintained its crown is the NFL is 99.999999 % american...
Basketball is a global sport though, these 2 leagues are not direct competitors instead they coexist along side each other in America
 

StatUS

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Didn't read through the thread but if Jokic and Doncic where white American's we could talk.
 

Miggs

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Basketball is a global sport though, these 2 leagues are not direct competitors instead they coexist along side each other in America

Its not about being competitiors its about one being american and one having a lot of foreign stars that are dominating currently....ultimately football is just more popular because it has a more rich history and is embedded in the culture of the country...but i think basketball having alot of foreign stars doesnt help its ratings...
 

CrimsonTider

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American media is failing Jokic he’s actually very funny and likable he should be in some commercials that can show that
American basketball fans are not going to Stan foreigners no matter what marketing scheme is developed
Its not about being competitiors its about one being american and one having a lot of foreign stars that are dominating currently....ultimately football is just more popular because it has a more rich history and is embedded in the culture of the country...but i think basketball having alot of foreign stars doesnt help its ratings...
Football also has their stars being built in college.


NBA use to have that but they went the other way for some odd reason
 
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