Eternally Jaded
Superstar
They're doing this all over Africa right now.Look at how Korea's popularity and social footprint has exploded in the last decade. Kpop stars selling out US arena's, Korean TV shows being watched in the states, a general export of their own brand of cool
Seems trivial on the surface but this shyt matters and fleshes out my overall point. A group must take their image, perception, and soft power attributes into their own hands or be at the mercy of the hands they sit in
South African, Kenyan TV shows/movies with glossy production values are all over Netflix if you look for them.
Tbh, it's the Nigerian stuff that's lowkey garbage status I'm finding. Terrible wigs, makeup and production values.
Which is understandable, considering the realities of that country.
Until the African continent as a majority hits certain points of stability, that soft power uplift via social status is a far flung dream imo.
But giving props, even with all the instability present now, afrobeats is a real force.