How did Cole’s ATM flop with all that promotion?

WhatsGoodTy

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Hahaha real shyt


If Cole is tryna make a lyrical club record.... He needs to get one of the GOATS of this lyrical club shyt.... Takeoff might have more bars than Cole....

Cole woulda been embarrassed

Cole is talented but he has no sauce.

I feel you, but the song has a real meaning behind it. Takeoff been rapping about the same stuff since forever
 

SirBiatch

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The beat for ATM isn't as catchy as Be Humble, and the NBA doesn't seem to be forcing it as hard as Be Humble.
 

Dominic Brehetto

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No he's not. He's on RocNation.

Why do people keep forgetting this shyt? Interscope is out here taking credit for other people's shyt.
He’s on roc nation AND Interscope.

Kendrick is on aftermath AND Interscope.

They have the same machine behind them. People need to stop acting like cole is out here on Koch.
 

Harry B

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Too advanced to keep birds coming back.

Most songs that will stay high or generate big views are songs that simple people can love for the hook and beat. Preferably across genres. We have some people like Kendrick that dropped songs that I couldn’t imagine, but that’s on rare occasions and just shows how rare he is.

Now if it’s straight hiphop, bars, not giving fukk about views, not even Drake is generating dumb views.
 

Kilgore Trout

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Debut at 8...dropped to 43 the second week and now it’s slid to 57:picard:

I don’t know the last time we’ve seen a stars song flop like this with this much backing

It’s the official song of the playoffs and Cole is in every playoff promo


Are we st the point where labels can’t just force songs to be hits anymore?


Nobody checks for Cole outside of his core fanbase (who are very supportive)

But In the main hip hop conversation J Cole is not relevant like that.

He’s the Celine Deon of rap
 
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