I don't think so. The old heads do nothing but talk about themselves and what they used to do on the court especially since most of the greats have tv analyst and coaching positions these days. They all hit you with the "Well when I played" talk two or three times a broadcast if they have the opportunity. Now you have this Jordan love/slobfest jumping off on ESPN. It would be overkill if the league jumped in and joined in on the remembrance of its legends and former stars.their resentment is deeper than that.
Jordan is just an ornery b*stard and most of the media commentators are just hoes, but a lot of the old NBA heads got a legit critique. The NBA is the MTV of American sports leagues. They do a horrible job at telling their history, with the exception of Jordan, Magic, and Bird.
Baseball is the sport that pumps up its past way more than its present and future. Baseball is stricktly about its history. I think the NFL and NBA have a nice balance with its past and present and its not overkill. The old NBA heads might be mad at the money the younger generation gets, rightly so, but on the flip side they have more post basketball/business opportunities than retirees of the NFL and MLB have.