How is Wale's new album only projected to sell only 23k-27k? What is he doing wrong?

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YoungBoy Never Broke Again (Atlantic) 85-95k total activity, 1-2k album
Lil TJay (Columbia) 33-42k, 1k
Wale (Warner) 23-27k, 1k


I thought his hit single "On Chill" would help tremendously with his streaming numbers. Also thought old songs like Black Bonnie and Poledance with Megan Thee Stallion would boost the sales too. Why isn't his music connecting with the Hip Hop audience today? I swear I thought he was guaranteed to do 100k+ with this album. Whole industry was praising this album on Friday and he was getting praised on Twitter by fans but the sales don't seem to back it up. As a fan of Wale I hate seeing these numbers because I know deep down he's :mjcry: seeing these projections.
 
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BeachBum Unreal

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The past streams of his singles only really help for RIAA certifications, not really for first week sales. If On Chill continues to do well and go 2x Platinum (which it could easily do) & he can get another moderate hit from the album he can go gold. His first week sales were gonna be low though he doesn’t have the connect with the streaming generation to do numbers.
 

bigdaddy88

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its over nikka:francis:

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YoungBoy Never Broke Again (Atlantic) 85-95k total activity, 1-2k album
Lil TJay (Columbia) 33-42k, 1k
Wale (Warner) 23-27k, 1k


I thought his hit single "On Chill" would help tremendously with his streaming number. Also thought old songs like Black Bonnie and Poledance with Megan Thee Stallion would boost the sales too. Why isn't his music connecting with the Hip Hop audience today? I swear I thought he was guaranteed to do 100k+ with this album. Whole industry was praising this album on Friday and he was getting praised on Twitter by fans but the sales don't seem to back it up. As a fan of Wale I hate seeing these numbers because I know deep down he's :mjcry: seeing these projections.

Your man’s is corny, flow is garbage and he’s notorious for being unlikable

Anything he’s gotten in rap has been him overachieving
 
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