When it says 'NATIONAL TV/MEDIA', 66% and 41% for NFL and NBA respectively, it should be remembered that this involves deals with big tech companies like Google and Amazon, who dictate terms about what kinds of data they expect the leagues to enable them to collect from its viewers so that it can sell the data to other companies that lack integrity and turn those people into products.
The power they gain from this is then leveraged to take away power from those same people further and further to create the most unequal society in the history of the world and creating propaganda to get people to believe that this is normal through "advertising". This is also what is taught to NBA players who want to be moguls as 'smart entrepreneurship' that will get you 'generational wealth'.
Just remember that next time y'all gloat about how good a commissioner Adam Silver is.
I'll let y'all figure out the ethnicities of the people who are gonna respond to this with Coli smilies.