this is the answer @MufasaChoppaTravis does not have the same audience as Thug, dudes fanbase is made up of mostly white kids who wear supreme and think ASAP created the term Trill.
the way Thug is marketed also seems very terrible to me...
the rich gang era seemed to be a okay fit and then it just went downhill from there...
1st week sales, and then sell like Angel Haze after that.