Here's the thing that's weird to me.....
There are more rappers now, it's easier for rappers to be heard, more music.......but there are less major label releases. When you think about it, it's absurd. Now we're flooded with a million mixtapes from artists. We're flooded with remixes over other artists songs with the same beat, which kills the replay value of songs early. Look at Migo's Versace.......That record won't last. Singles could bump for months back in the day, now with every artists remixing them and putting their own spin on it, they die quickly. We're constantly fed fast food these days in hip hop.
These days if you have a Tuesday where J. Cole & Kanye drops on the same day or Kanye vs 50 it's a big fukking deal but back in the day that was regular.
Like I remember days like September 29, 1998 where Jay-Z Hard Knock Life, Outkast-Aquemini,& ATCQ-The Love Movement dropped all on the SAME DAY. Cam'Ron's first album Confessions of Fire (Horse & Carriage) and Jermaine Dupri's first album Life in 1472 (money ain't a thang) dropped the same day (they both had pretty big hits on them) . You would have a Bone Thugs album drop weeks apart from Puff's joint......It just felt like you were given a higher selection of albums regularly. I remember spending pretty much all my money on music because there was ALWAYS someone dropping an album. I mean there was literally never a break.....and that's not even counting the underground mixtapes from Djs and what not. I'm pretty sure this is due to the internet and things not selling but there are definitely less artists getting that major label push to win.
An artist like say......Xzibit or Rass Kass could win in the 90s. They could go gold or maybe do a couple hundred thousand and the labels would let them cook. They'd be on rap city, mtv, get their video played regularly, maybe radio play in their market. What you see is what you get was never a smash hit, but it lived on Rap City at the same time Puff, Jigga, DMX, Master P were killing the charts, while Outkast & Wu were doing their thing.......The game just didn't feel so one sided, there was balance. Everyone didn't have to make joints for the club and production didn't sound the same. We didn't have nut ass arm chair a&rs on the internet talking about such and such needs to put out a club single so he can sell, just dumb shyt. Artists were allowed to do them and win.
Look at Joe Budden, in the early 2000s, his first album on Def Jam didn't sell what they expected, we didn't get another album from him until years later......then he had trouble finding singles and had to basically keep dropping mixtapes and eventually go independent. It worked out for him but still had he come out in the 90s he wouldn't have to deal with all that bs. The Growth (The original name for his 2nd album) would have dropped.
I'm not a fan of J Cole but If J Cole doesn't drop Work Out, he doesn't get a release date for his album despite all his hard work, all his buzz on mixtapes and what not. That's fukking crazy. Basically Little Brother, Lupe, Saigon, Papoose (as much as I hate him), Joe Budden, all dropped in the wrong era and rap listeners ultimately suffered for it. Fortunately, J Cole, Kendrick, Drake all learned how to balance it out and make hits so they can win.
So basically these days you have to seek out music on your own via internet and a lot of times the mainstream may or may not catch on to it, which in a way sucks. It's cool that there's a world out there where you can seek you're own music and what not but the reality is that we all live in this world together. A lot of people aren't going to do that work, a lot of people don't want to do the work with the game being this saturated these days because of so many different outlets, and deep down we all want to see artist that we like win. In some ways it's a reflection of ourselves (sorta like playing Fantasy Football......seeing that artist u loved blow up and saying I was the first one up on them) but mostly it's because seeing our favorite artists win means we hear and see more of them. We want to hear our favorite artists on the radio, MTV, BET, movies and we want our favorite tour the cities we live in and what not. I'm a big Joe Budden fan, but I saw him get booked at a local hood bar in Philly and perform on a couch....like WTF, I'm not going to that. An artist as talented as Joe should have been subjected to that shyt.